Are you moving from a functional role into general management with broader responsibility? Do you need more insight into all business functions? Are you managing a global corporate project? Do you need to understand your business more deeply to improve strategic decisions and implement them? Are you ready to take the next big step in your professional development?
These are big challenges. They’re not for everyone. But you can get ready for the path ahead. For 30 years we have been boosting the careers of executives like you – tomorrow’s global leaders – through our flagship Program for Executive Development (ESD). ESD is a twelve-week program split into twelve-week modules. Why twelve weeks? Because serious development means addressing both breadth and depth. Why twelve modules? Because your organization depends on you, and this flexibility helps you adapt the timing to your needs. This program includes 60 hours of class activities in full and given in 20 sessions each of 3 hours.

Upon completion of this program, candidates will:

• Work to gain insights, identify your leadership strengths and weaknesses
• Learn about your impact on others through coach-led experiential exercises
• Enhance your personal sustainable performance with power, energy and drive
• Participate in a mountain retreat for reflection and peer coaching
• Develop your personal vision and detailed plans to take charge of your future

The ESD program develops fast-track individuals motivated to lead and grow their businesses in an increasingly competitive, networked and global environment.

Module One: Strategic Management

• What Is Strategy and Why Is It Important?
• The  Managerial  Process  of  Crafting  and  Executing  Strategy
• Analyzing  a  Company’s  External  Environment
• Analyzing  a Company’s  Resources and  Competitive  Position
• The  Five  Generic  Competitive  Strategies

Module Two: Strategic Leadership

• Definition and Significance of Leadership
• Power and Leadership
• Contingency Models: Using Resources Effectively
• Strategic Leadership

Module Three: Strategic Marketing Management

• Foundations of Strategic Marketing Management
• Marketing Decision Making and Case Analysis
• Opportunity Analysis, Market Segmentation, and Market Targeting
• Product and Service Strategy and Brand Management
• Marketing Strategy Reformulation: The Control Process

Module Four: Strategic Finance

• Managing Cash Flow
• Pricing and Credit Strategies
• Sources of Equity Financing
• Sources of Debt Financing

Module Five: Strategic Human Resource Management

• An Investment Perspective of HRM
• Trends Affecting HRM
• Strategic Planning of HRM
• Strategic Role of HRM

Module Six: Purchasing, Quality Control, and Vendor Analysis

• Supply Chain Management
• The Purchasing Plan
• Quality
• Implementing TQM
• Deming’s 14 Points
• Trade discounts
• Reorder Point Model

Module Seven: Inventory Management

• Developing an accurate sales forecast.
• Developing a plan to make inventory available when and where customers want it.
• Building relationships with quality suppliers.
• Setting realistic inventory turnover objectives.
• Computing the cost of carrying inventory.
• Using the most timely and accurate information system the business can afford to provide everyone with vital inventory information.
• Teaching employees how inventory control systems work so they can help manage inventory on a daily basis.

Module Eight: Management Succession and Risk Management Strategies

• Family Businesses
• Management Succession
• Exit Strategies
• Selecting a Successor
• Developing a Management Succession Plan
• Risk Management Strategies
• Major Types of Insurance

• Doctorate Degree in Strategic Management – Stanford University
• Certified Senior Consultant - EAMC
• Certified Fellow FCIPM – UK
• Visiting Professor, Baath University – Syria
• Visiting Professor, Arab European University – Syria
• Visiting Professor, National Institute of Administration (INA) – Syria
• Certified Management Expert – SEBC - Syria
• Certified Sales & Marketing Executive International – USA
• American Management Association Member
• MBA Association Consultant & Member

All participants should take final test at the end of the program and scores 60% as a minimum to earn the Certification. Participants who fail to score 60% on the test will be granted a second chance to sit for a second test after one week from first one.