The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. A wide variety of venues attract company leaders to invest their advertising and marketing dollars as the number and types of ways to reach out to customers continually increases. In the face of these sophisticated and cluttered market conditions, firms endeavor to be heard. Two important consequences emerge from this turbulent new marketing context. First, the issue of accountability has become a primary concern to advertising agencies and for company leaders that hire those agencies. A marketing campaign must yield measurable gains in sales, brand awareness, or customer loyalty in order to be considered successful. The curriculum includes 72 hours of classroom activities.

By the end of this program, participants will be able to:
• Recognize the critical role communication plays in marketing programs.
• Review the nature of the communication process.
• Apply a communications model to marketing issues.
• Discover the nature of a totally IMC approach.
• Expand the concept of IMC to the global level

This program is designed for future Development of Marketers, Sales teams, Advertising Agencies, Trainers regardless of their job titles.

1. Integrated Marketing Communication
2. Brand and Corporate Image Management
3. Consumer Buyer Behavior
4. Business-to-Business Buyer Behavior
5. Advertising Management
6. Advertising Design: Theoretical Framework and Types of Appeals
7. Advertising Design: Message Strategies and Executional Frameworks
8. Advertising Media Selection 
9. Trade Promotions 
10. Consumer Promotions 
11. Personal Selling, Database Marketing, and CRM
12. Public Relations, Regulations, and Sponsorships
13. Evaluating an Integrated Marketing Program
14. Class Activities
15. Final Project: Building an IMC Campaign 

1. Doctorate Degree in Strategic Management – Stanford University
2. Certified Senior Consultant - EAMC
3. Certified Fellow International Professional Managers Association – UK
4. Visiting Professor, Baath University – Syria
5. Visiting Professor, National Institute of Administration (INA) – Syria
6. Certified Management Expert – SEBC - Syria
7. Certified Sales & Marketing Executive International – USA
8. American Management Association Member
9. MBA Association Consultant & Member

This Program is accredited by The International Professional Managers Association International Professional Managers Association – United Kingdom

Program will be running for 12 weeks, 2 days/week, 24 sessions, 3 hours/session with one coffee break in between – Total Hours: 72

Please contact Mr. Wadih Abu Hadid for starting date & registration

All participants should take final test at the end of the program and scores 65% as a minimum to earn the Certification. Participants who fail to score 65% on the test will be granted a second chance to sit for a second test after 2 weeks from first one.

Is a must and is graded as well. Class Activities, Quizzes are added to Final Score.

International Managers Development Center (IMD)
12, Baghdad Street,
Damascus, Syria.
Tel: 011- 23 11 100
Fax: 011- 23 11 400
Email : Wadih.AbouHadid@nhsyria.com 

For any additional information, please contact the
program facilitator:Prof. Ayman Al Akkad
Tel:093-726444
Email: ipma@tarassul.sy

SP 50000 (Fifty Thousands) per participant to be paid fully in advance