The hospitality and tourism industry is the largest and fastest growing industry in the world.  An exciting aspect is that the industry comprises so many different professions.
Common dynamics in this diverse industry include the delivery of services and products and the customer-guest impressions of them.

Whether in direct contact with a guest (front of the house) or working behind the scenes (back of the house), the most challenging aspect of working in the industry is creating powerful impressions that have the ability to affect the human experience.

People who provide services to travelers have the responsibility of representing their communities, creating memorable experiences, and meeting the needs and wants of people away from home. The core concepts of Hospitality and Tourism Program consist of comprehensive course designed to cover all areas of hospitality and tourism needs. The curriculum includes 84 hours of classroom activities.

By the end of this program, participants will be able to understand and practice various aspects of Hospitality & Tourism approaches and apply it within their organization.

This program is designed for all people working in the Hospitality and Tourism industry, regardless of their job titles.

1. Hospitality Management
2. Introduction to Hospitality Industry
3. Careers in Hospitality
4. The Hotel Business
5. Rooms Division Operations
6. Food and Beverage Operations
7. The Restaurant Business
8. Restaurant Operations
9. Managed Services
10. Beverages
11. Recreation, Theme Parks, and Clubs
12. Meetings, Conventions / Exhibitions and Event Management
13. Leadership and Management
14. Hospitality Marketing
15. Human Resources Management
16. Accounting, Finance, and Cost Control
17. Hospitality Information Technology

Tourism Management

• Introducing the World's Largest Industry, Tourism
• Marketing to the Traveling Public
• Delivering Quality Tourism Services
• Bringing Travelers and Tourism Service Suppliers Together
• Transportation
• Accommodations
• Food and Beverage
• Attractions and Entertainment
• Destinations
• Economic and Political Impacts of Tourism
• Environmental and Social/Cultural Impacts of Tourism
• Exploring the Future of Tourism

Hospitality Management Strategies

• Hospitality Management Strategies in Perspective
• External and Internal Driving Forces
• Strategy Selection and Positioning
• Business Development Strategies
• Financial Strategies
• Brand Strategy and Management
• Marketing Strategies
• Sales Strategies
• Customer Service and Quality Strategies
• Human Resource Management Strategies
• Technology Management and Applications
• Purchasing Concepts
• Risk Management
• Crisis Management
• Communications and Public Relations
• The Strategic Planning Process
• Organizational and Operational Concepts
• Leadership Profiles
  

Prof. Ayman Al Akkad

• Doctorate Degree in Strategic Management – Stanford University
• Certified Senior Consultant - EAMC
• Certified Fellow International Professional Managers Association – UK
• Visiting Professor, Baath University – Syria
• Visiting Professor, National Institute of Administration (INA) – Syria
• Certified Management Expert – SEBC - Syria
• Certified Sales & Marketing Executive International – USA
• American Management Association Member
• MBA Association Consultant & Member

Program will be running for 14 weeks, 2 days/week, 28 sessions, 3 hours/session with one coffee break in between – Total Hours: 84

Please contact Mr. Wadih Abu Hadid for starting date & registration

All participants should take final test at the end of the program and scores 65% as a minimum to earn the Diploma. Participants who fail to score 65% on the test will be granted a second chance to sit for a second test after 2 weeks from first one.

Is a must and is graded as well. Class Activities, Quizzes are added to Final Score.

International Managers Development Center (IMD)
12, Baghdad Street,
Damascus, Syria.
Contact : Mr. Wadih Abu Hadid
Tel: 011- 23 11 100  
Fax: 011- 23 11 400
Email:Wadih.AbouHadid@nhsyria.com

SP 50000 (Fifty Thousands) per participant to be paid fully in advance

Last date for registration & full payment date is one week before starting date.