Overview

Regarded as a mini-MBA, the Managers Executive Skills Program (MES) will appeal to managers looking to review fundamental business concepts and develop cross-functional business knowledge required for General Management positions. The MES incorporates essential fundamentals in key disciplines with the latest management strategies and techniques. The program also represents a low-risk first step for individuals considering an MBA.

Objectives

• Helps executives & managers enhance their leadership capabilities in a dynamic and challenging business environment
• Helps executives & managers with the difficult role of managing up, down, across, and outside their organizations
• Provides high-potential executives & managers with the techniques and strategies they need to become outstanding executive managers

Duration:

5 months

Number of sessions:
- Six sessions/month
- Monthly sessions are covered in one week (Sat to Thu)
- Total: 30 sessions

Number of hours:
- Session will last for 4 hours (6-10 pm)
- Total: 120 hours

Starting Date:
May 14th, 2006

Ending Date:
September 21st, 2006

Final Test Date:
October 14th, 2006 for 5 days.

Outlines :

Strategic Analysis
Strategic thinking is a critically important managerial skill. This session focuses on the current methods used by the managers of leading companies to strategically position their companies.

• The three strategic making process
• How to perform industry analysis
• How to think about future trends in your industry
• Building competitive advantage
• Internal alignments within your organization
• Competing for the future

Key concepts, case studies

Human Resources & Organization Behavior Skills
From motivating yourself and others to managing for results,    this section provides innovative and effective tools to help you master the HR challenge.

• Strategic Human Resource Management
• Human Resource Development
• Team-Building Skills
• Coaching and Mentoring Skills
• Managing Conflicts
• Leadership Effectiveness
• Managing Stress
• Organization Development & Change

Key concepts, case studies, group exercises, games

Accounting & Finance
Develop the vital ability to use accounting as a tool for better   decision-making.

• Forms of Business Enterprise
• Accounting Concepts
• Financial Statements
• The Balance Sheet: Assets, Liabilities, Equity
• Income & Retained Earnings Statements
• Integration with the Balance Sheet
• Statement of Changes in Financial Position
• Financial Statement Analysis
• Behaviour of Direct, Indirect, Fixed, Variable Costs
• Break-Even Analysis
• Allocation of Costs
• Relevant Costs for Decision-Making
• Economic Value-Added
• Time Value of Money
• Capital Budgeting (long-term investment decisions)

Key concepts, case studies, individual exercises

Marketing
Discover the elements that are essential to successful marketing practice, including:

• Segmentation
• Positioning
• Marketing Research
• Competing on Customer Service
• Winning Customer Service
• Marketing Effects of Size of Firm
• Product Line Management
• New Product Development
• Product Life Cycle
• Market Pricing Briefing
• Market Distribution
• Promotion Briefing
• e-Marketing
• Strategic Branding & Brand Development

Key concepts, case studies

Managerial Negotiations
Learn the strategic framework and specific skills required to secure high quality agreements and build strong business relationships.

• Fundamental tools and approaches of successful negotiations
• When and how to share strategic information
• How to prepare for negotiations
• Negotiating in teams

Key concepts, case studies, role playing

Delivery Method:
Classroom: Electronic Presentation.

Location:
International Managers Development (IMD)
center- 12,Baghdad Street, Damascus, Syria.
Contact : Mr. Wadih Abu Hadid (Sales Manager)
Tel: +963 11- 23 11 100
Fax: +963 11- 23 11 400
Email: Wadih.AbouHadid@nhsyria.com

Fees:
175.000,00 Syrian Pounds (one seventy five thousands only) or $3500,00 to be paid in full 10 days before the start of the program. Fees are non-refundable once the program starts. Fees include Original Books covering each topic, Student Resources CD, Test and Certificate fees.

Certificate:
Higher Diploma in Management Executive Skills issued by International Professional Managers Association,UK

Accreditation:
This Program is fully accredited by International Professional Managers Association (International Professional Managers Association, UK)

Lecturers:
All lecturers hold a PhD degree in the field of specialization with an extensive experience in teaching.

Contacts:
For further details, please contact
The Program Director: Professor Ayman Al Akkad
Website: www.ipma.co.uk
Email: ipma@tarassul.sy
Tel :+963 93-726444
P.O. Box: 33137 Al Jalaa,
Damascus, Syria.