Certification in Advertising & Promotion Program
Introduction | Until recently, believing in the effectiveness of advertising and promotion has largely been a matter of faith. Marketing departments might collect voluminous statistics on television program ratings and on coupon redemptions and carefully compare the costs of marketing with total sales. But none of this data measures what is really important: the incremental sales of a product over and above those that would have happened without the advertising or promotion. Thanks to a new kind of marketing data, that situation is changing. The data correlate information on actual consumer purchases (available from universal-product-code scanners used in supermarkets and drugstores) with information on the kind of television advertising those consumers receive or the frequency and type of promotion events they see. Armed with this consumer products data from a "single source," managers can measure the incremental impact of marketing-mix variables such as advertising, merchandising, and pricing. |
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Program Objectives |
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Program Description |
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Program Learning Objectives | By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Applied Psychology in Human Resources Program
Introduction |
Psychological theories, complete with tools and methods, for dealing with human resource issues. Interdisciplinary and research-based in approach, Applied Psychology in Human Resource Management integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying places to work. The seventh edition reflects the state of the art in personnel psychology and dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim. This program uses a problem-solving approach in applying psychology to select and train the best people for a job, motivate individuals and overcome workplace inequalities, and to understand and change cultural dynamics in groups and organisations |
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Program Objectives |
Educational Objectives
The educational objectives of the Applied Psychology program are:
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Program Description |
Background knowledge in Management Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Banking & Financial Markets
Introduction | When the recession of 2007-2009 began, some economists considered it to be a normal recession that would be followed by a typical economic recovery. What made this recession different was that it was accompanied by a financial crisis, unlike any recession the United States had experienced since the Great Depression of the 1930s. A financial system can be compared to an irrigation system. The financial crisis of 2007–2009 showed what happens when credit does not flow. As a lack of water keeps crops from growing, a lack of credit keeps the economy from growing. Just like a severe drought can cause many crops to die, an extreme scarcity of credit can kill of parts of the economy, resulting in a severe recession. People have come to realize the importance of the financial system. The financial crisis also revealed the complexity of the financial system. |
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Program Description |
Module One: Introducing Money and the Financial System
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Program Learning Objectives | The objective of the program is to train bank professionals who are able to perform their work at high, up-to-date standards as a result of their general economic education and thorough banking knowledge. The qualified banking consultant has the following skills and competences:
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Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 3 hours, 40 hours each part, TOTAL: 160 Hours |
Fees | Please contact Mrs. Farah Haimoun, Marketing supervisor at Hadara Center for full details. |
Program Description |
The program will cover all the 4 parts in 40 weeks, 2 hours per session. Lecture time is from 4.30 pm to 6.30 pm with half an hour break interval. Pre-RequisiteBasic knowledge and experience in Management, Psychology. |
Learning Outcomes |
We recommend this program to you for these reasons:
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Business Communication, Public Speaking, & Public Relations Program
Introduction |
Communication is one of the most fundamental and critical requisites for the progressive and harmonious interaction, survival and development of humanity. It is generally described as the exchange of information between two or more parties using previous agreed symbols. These symbols include but are not limited to words, gestures and artistic presentations. It is important to note that human life in any of its forms is dependent on communication as either a way to help in taking advantage of opportunities or fighting against threats. Every human being interfaces with his or her environment through the sensory mechanism (five senses) which captures information. The sensory mechanism then passes this information to the brain which subsequently processes it and sends a responsive command to the various body parts for a relevant action to be taken. The above scenario describes a situation where communication is taking place on a personal level. However interaction, survival and development in business calls for cooperation between and among various individuals who have different backgrounds, hopes and aspirations. Therefore in order to have a progressive and harmonious interaction between and among these parties it is important for them to be equipped with communication skills. These skills help in the quick and effective processing of information and on the same time helps in identifying and dealing away with communication barriers. Communication barriers denotes anything that interferes with the effective transfer, exchange and interpretation of information. |
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Program Objectives |
BUSINESS COMMUNICATION SKILLS OBJECTIVES
The importance of effective communication was acknowledged as early as the days of Pericles, a famous orator in the times of ancient Greece, who noted, "The thinking human being not able to express himself stands at the same level as those who cannot think". The ability to communicate well can never be overemphasized because no matter what organization you work for, be it a large corporation like IBM, Merrill-Lynch, Siemens, McDonald's, or Mobil, or a small individually-owned foodstall or a grocery store, or a non-profit organization such as a hospital or a library, the ability to communicate effectively is very important. Objectives
The number one fear that people have is speaking in public. While public speaking can be a nerve-wracking experience, it can be extremely beneficial for your career. Those people who learn to effectively speak in public are not afraid of taking leadership roles, and are often perceived as being better leaders than those who do not give speeches or presentations. This training module will cover the following areas:
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Program Description |
Module One: Presentation Skills
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Program Learning Objectives | |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Conflict & Dispute Resolution Program
Introduction |
Conflict management in organizational settings is important for many reasons. As an employee, you can learn how to get along with
In personal relationships. Conflict management in personal relationships is important for the following reasons:
You might study conflict so you can be of help to others experiencing interpersonal conflict. To be of most help you will need specific intervention skills, but understanding conflict dynamics is an absolute prerequisite for being an effective helper to others--children, friends, family, and work associates. |
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Program Objectives |
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Program Description |
Background knowledge in Management Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Contemporary Logistics - Outlines-New 2015
Introduction |
Logistics is a critical driver of organizational improvement and competitive advantage.
Logistics is now firmly established as a key issue on most corporate agendas in today’s global market place. It is having a revolutionary impact on industry as management becomes more aware of its’ potential and is arguably the most vital task facing all organizations. Logistics is increasingly developing into a factor that shapes a company’s success. The contemporary logistics system includes various methods and technologies for the effective utilization of key resources to achieve cost effectiveness and superior customer value. The next major challenge is to successfully implement the many ideas already developed by logistics management to achieve much greater supply chain efficiency. Organizations that fail to promote the development of logistics skills are likely to suffer as their employees struggle to keep pace with changes in the business. The urgent need for qualified Logistics Professionals.For business success, organizations urgently require knowledgeable and highly trained logistics professionals. However companies are experiencing a skills shortage when attempting to recruit logistics staff. In a recent survey among Logistics managers at 15 of Irelands leading electronic companies; 54% of those surveyed highlighted the shortage of skilled qualified logisticians as the single most problem facing the manufacturing, distribution and logistics industries. The rapid pace of change within business, has resulted in a shortage of people with the necessary skills in logistics operations. Such is the pace of change in the world at large that logistics managers and their staff find that their skills are outdated so quickly that they need to be constantly updating their competencies. The Market gap – there is a shortage of quality Logistics training courses.Program Units
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Program Learning Objectives |
On completion of the course, the users will be able to do the following:
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Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus |
Program Opening | 8th October 2015 |
Program Duration | 2 days weekly X 3 hours Total: 30 hours |
Fees | Please contact Mrs. Farah Haimoun, Marketing supervisor at Hadara Center for full details. |
Program Description |
The program will cover all the 11 units in 5 weeks, 3 hours per session. Lecture time is from 4.30 pm to 7.30 pm with half an hour break interval. Pre-RequisiteBasic knowledge and experience in Logistics. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Customer Service Program
Introduction |
Customers of a business can be new ones or current ones returning to buy more. The significance of good customer service can be shown in financial terms, as it costs at least five times as much to win a new customer as it does to keep a current one. Much of the profits of most businesses rely on repeat custom. The bulk of the company's profits come from repeat sales, so it is vital to keep clients content. This helps the business to compete. Due to the commitment Portakabin has shown in providing a first-class level of service, its service levels have become, in its own words, 'legendary'. Legendary customer service Customers can be either internal or external. Internal customers are people within the business who depend on other parts of it. For example, continued good sales (in the sales department) may depend on the quality of the product (in the production department). External customers are those who come to buy products. Portakabin knows that if its internal customers deliver excellent service, external customer service excellence will follow - each member of the business is able to contribute to better service. To this end, each department has been encouraged to create its own internal customer charter, and a first-class service is the target of all internal departments. |
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Program Objectives |
This programme aims to: Equip participants with the skills required to confidently manage high levels of customer service. Participants will look at different types of customers and the ways in which they behave. Practical techniques and checklists will help delegates solve difficult situations and manage awkward customers. Participants will also be encouraged to develop greater understanding of their own behaviour and explore the effect it may have on others. Delegates will learn to:
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Program Description |
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Program Description |
The program will cover all the 11 units in 5 weeks, 3 hours per session. Lecture time is from 4.30 pm to 7.30 pm with half an hour break interval. Pre-RequisiteBasic knowledge and experience in Logistics. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Effective Leadership Program
Introduction |
Leadership moves the world. That's why it's important, why we study it, and why we strive to do it well. Our program investigates leadership not only as a position but also as a process and a relationship among people. Students look at leadership as it was, as it is, and as it should be. Courses challenge students to think critically, communicate effectively, and anticipate change. Modern democracy requires people who can think critically, reason ethically, and participate effectively. Successful organizations must be populated by people who understand group processes and how to guide them while maintaining the proper respect for all participants. Change is certain. Leadership ensures that change is intentional. Our students step into organizations and life with deeper knowledge about leading change, working through challenges, and continuously improving processes, relationships, and operations. While we recognizes that leadership takes many forms, we believe our students are enriched when they have the knowledge and skills to contribute to organizational, political, and social life. |
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Program Objectives |
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Program Description |
Unit 1 Definition and Significance of Leadership
Unit 2 Individual Differences and Traits
Unit 3 Power
Unit 4 Current Era in Leadership: Inspiration and Connection to Followers
Unit 5 Other Leadership Perspectives: Upper Echelon and Leadership of Non-profits
Unit 6 Leading Teams
Unit 7 Leading Change
Unit 8 Developing Leaders
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Global Marketing Program
Introduction |
A marketing certification is a designation awarded by an independent association or institution. They are not government issued, like marketing licenses. Instead, they are awarded to individuals who meet criteria established by an industry organization that offers specialized marketing training. The criteria needed to achieve an marketing designation vary. Typically the individual must meet job experience requirements, participate in educational courses, and pass an exam or series of exams. The associations publish extensive materials to help one prepare for the examination. In addition, there are a variety of independent third-party vendors that offer study preparation courses, training tools, and software. In an attempt to establish uniformity in the training of marketing professionals, several industry associations and institutions have developed certification programs. These programs provide specialized marketing training and establish a standard of care and code for ethical behavior for people employed in marketing careers. |
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Program Objectives |
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Program Description |
Module One: INTRODUCTION TO GLOBAL MARKETING
Module Two: SEGMENTATION, TARGETING, AND POSITIONING
Module Three: GLOBAL MARKET ENTRY STRATEGIES
Module Four: BRAND AND PRODUCT DECISIONS IN GLOBAL MARKETING
Module Five: PRICING DECISIONS
The following is a list of basic considerations for setting prices on goods that cross borders:
Module Six: STRATEGIC ELEMENTS OF COMPETITIVE ADVANTAGE
The entire program is relevant to all individuals who will be engaged in Marketing. Pre-Requisite Background knowledge in Marketing Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Human Capital Program
Introduction |
All organizations require human capital to function and accomplish their goals. In this lesson, you'll learn what human capital is, its importance and the role that human resource management plays in it. A short quiz follows. Until we develop artificial intelligence, we pretty much need human capital to accomplish anything in the world today. In fact, it takes human capital to create some other forms of capital. While a machine may eliminate the need to have hundreds of production workers make stuff, it still took human capital to design and build the machine. And as we move deeper and deeper into a knowledge-based economy that depends on information, knowledge and high-level skills, human capital will become increasingly important. Dave's smartphone company is an example of a knowledge-based business where information, data and knowledge is paramount for success. |
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Program Objectives |
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Program Description |
Pre-Requisite Background knowledge in Management Principles & Practices |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Human Relations Program
Introduction |
The study and understanding of human relations can help us in our workplace, and as a result, assist us in achieving career success. The better our human relations, the more likely we are to grow both professionally and personally. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all skills we will discuss throughout the program. Relationships between employees and management are of substantial value in any workplace. Human relations is the process of training employees, addressing their needs, fostering a workplace culture and resolving conflicts between different employees or between employees and management. Understanding some of the ways that human relations can impact the costs, competitiveness and long-term economic sustainability of a business helps to underscore their importance. The quality of workplace relations is critical to employee retention. Employee retention may seem trivial -- especially in a workplace that is used to a high turnover -- but managers must remember that turnover is financially very costly. Every new employee requires a substantial investment of time and energy in their recruitment and training. In addition, severing ties with old employees can sometimes be challenging, especially if the circumstances are not particularly amicable. Making sure quality employees remain interested and engaged in the business requires patience, compassion and flexibility, but can actually make the business more financially sound. |
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Program Objectives |
The objectives of this program are to introduce you to the study of organizational behavior and to describe the elements of the working environment, which is where organizational behavior occurs. You should realize the importance of studying organizational behavior and understand how the physical and mental work environment affects you. You should also begin to understand how you and the way you behave influence others. It examines perception and decision making, aspects of the mental work environment. The main objectives include discussing how your view of the world and your reasoning processes can affect your perception of reality. Major applications of your reasoning abilities, creativity, and decision making will be covered, along with a model for making more rational decisions. Objectives are:
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Program Description |
Module One: Work and Its Place in Life.
Module Two: Perception.
Module Three: Jobs, from Design to Appraisal.
Module Four: Formal Organizations: How People Organize.
Module Five: Individuals and Self-Management
Module Six: Job Satisfaction and the Quality of Work Life.
The entire program is relevant to all individuals who will be engaged in insurance underwriting. Pre-Requisite Background knowledge in Human Resource Management Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in International Business - Outlines-New 2015-Hadara
Introduction |
As a supervisor or manager, you interact with many people while doing your job. If all of them were exactly alike, this program would not be important. But the people you encounter at work are not exactly the same. They each have their own predominant patterns of behavior. These patterns of behavior are sometimes referred to as "styles." To be effective as a supervisor or manager, you must work effectively with a variety of people locally and globally. That's what this program is about - making choices to effectively deal with situations and people in the workplace. We hope you'll use the information in this program. If you do, we are confident you will enhance your ability to supervise/manage different types of employees and deal with a variety of situations. The International Business Program consists of comprehensive courses designed to cover the essential areas of International Business needs. Participants will learn about the wonders of new management techniques. The curriculum includes 43 hours of classroom activities. Program Units
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Program Learning Objectives |
The objective of International Business is to give participants tools and techniques of how to increase external customer satisfaction by leading exceedingly performing teams. In a highly competitive service delivery industry, leading teams to excellence is just as important as monitoring success and benchmarking it against one’s vision and opponents. Managing for Excellence is intended to develop experienced managers’ strengths in managing individuals in international setting and groups. Individuals who participate in this program will be able to:
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Instructor and Contact Information | |
Location | Hadara Center Damascus |
Program Opening | To be announced |
Program Duration | 2 days weekly X 3 hours Total: 43 hours |
Fees | 50000 Syrian Pounds to be paid in advance |
Distance Learning | This program is available by distance learning. For fees, please contact Prof. Akkad for full details |
Program Description |
The program will cover all the units in 40 hours, 3 hours per session. Lecture time is from 4.45 pm to 7.45 pm Pre-Requisite Basic knowledge and experience in management. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Management Professionalism Program - Part One
Introduction |
Management and organisations have created many of the achievements of modern civilization, but are at the same time profoundly implicated in the pressing global problems facing us today: the persistence of war, violence, the degradation of the natural environment, racism, sexism, ageism, ableism/disablist, homophobia, unsafe working environments, work-life imbalance, global inequality, to name but a few. Very little management research and teaching deals directly with these issues. In contrast, they are central to what we do – both in our research and in our teaching. The management professionalism program covers 16 units divided in two parts. This program is directed to those who seek professionality in their career. After successfully achieving the two parts, student will earn
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Program Objectives |
The HIC Core Education Committee has developed the concept of "Global Minimum Essential Requirements" (GMER) and defined a set of global minimum learning outcomes, which students of the HIC must demonstrate at the point of graduation. The "Essentials" are grouped under several broad educational domains with set of learning objectives in total. The following are the learning objectives grouped by domain. Professional Values, Attitudes, Behavior and Ethics
Communication Skills
Critical Skills
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Program Description |
Pre-Requisite Background knowledge in Management Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Management Professionalism Program - Part Two
Introduction |
Management and organisations have created many of the achievements of modern civilization, but are at the same time profoundly implicated in the pressing global problems facing us today: the persistence of war, violence, the degradation of the natural environment, racism, sexism, ageism, ableism/disablist, homophobia, unsafe working environments, work-life imbalance, global inequality, to name but a few. Very little management research and teaching deals directly with these issues. In contrast, they are central to what we do – both in our research and in our teaching. The management professionalism program covers 16 units divided in two parts. This program is directed to those who seek professionality in their career. After successfully achieving the two parts, student will earn
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Program Objectives |
The HIC Core Education Committee has developed the concept of "Global Minimum Essential Requirements" (GMER) and defined a set of global minimum learning outcomes, which students of the HIC must demonstrate at the point of graduation. The "Essentials" are grouped under several broad educational domains with set of learning objectives in total. The following are the learning objectives grouped by domain. Professional Values, Attitudes, Behavior and Ethics
Communication Skills
Critical Skills
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Program Description |
Pre-Requisite Background knowledge in Management Principles & Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Operations Management Program
Introduction |
Operations management takes in the efficient administration, measurement, analysis and supervision of the effective operational processes within an organization. Included are product and facility management, service, purchasing, warehousing, inventory and quality control, logistic, transportation and distribution. This program will develop the knowledge and skills for the professionals in the operation's function of any enterprise in the business sector – be it in the manufacturing or service. This program will enable future managers to improve their proficiency and productivity in every career option they choose to be in. Highlights of the Program
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Program Objectives |
This program is designed primarily for people working in the field of operations, quality control or quality management in the manufacturing and service industries. It will be particularly helpful to those who already have the basic industrial and technological training for their work, but are new to facing quality-related responsibilities. Under the influence of global markets and international competition, the quality of products has acquired a totally new level of significance as a business strategy for survival. Graduates of this program will be well prepared to implement a cost-effective operations, process control, project management and quality management system with its technical, legal and human aspects, in any organization. The modules in this program will also assist students intending to write the Certification Examinations of the American Society for Quality. |
Program Description |
Module One: Using Operations to Compete
Module Two: Project Management
Module Three: Process Strategy
Module Four: Quality and Performance
Module Five: Capacity Planning
Module Six: Supply Chain design
Module Seven: Inventory Management
Module Eight: Resources Planning
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Public Relations Program
Introduction |
Public Relations is an excellent field to go into because it is important to every business and organization. The skills within the field such as writing, speaking, research and establishing relationships are important to any job so you will graduate prepared with real-world skills. There are so many job opportunities within public relations that span from non-profit organizations to PR firms to high-powered businesses. If you like a fast-paced, exciting environment where every day will be a challenge, then you should study public relations. Also, Fortune magazine has ranked PR as No. 8 on its list of best potential jobs. First of all it is important to establish what your expectations of public relations are. Reading through the careers information on this website will give you an idea of what working in PR involves. Despite popular media representations of the industry, PR isn't all glamour and long, boozy lunches – it can involve a lot of hard work and long hours. That's not to say there aren't perks to the job of course! Essentially, public relations can offer an incredibly varied and challenging career, encompassing many different activities. As with many jobs, the proof is in the pudding and you will only find out if you are suited to PR through experience in the field. |
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Program Objectives |
Students enrolled in the Public Relations Program will be immersed in critical thinking, analysis, and writing opportunities to refine their understanding of major concepts and theories associated with Public Relations trends and initiatives. Evaluation and measurement of student success will be based on two specific elements embedded in course rubrics: effective writing skills and demonstrated critical thinking skills. Students in HIC’s Public Relations program will develop a number of skills including:
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Program Description |
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 50 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Research Methods for Business Decision Making Program
Introduction |
Businesses of all types and sizes undertake extensive research methods to improve and grow. The long term success of a start-up, medium sized business and even established business depends on efficient and cost effective research undertaken. Companies often rely on various business research methods to obtain information from the consumers or other businesses. Such business research methods undertaken enable a company to do an in depth study about several internal and external factors influencing the market share and profitability of the company. Business research methods that help in decision making Based on the information obtained through the different business research methods, companies whether new or established can undertake some essential business decisions such as the following-
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Program Objectives |
The programme offers a blend of skills and knowledge relevant to professional investment in practice, combined with engagement with academic research. Students will learn about corporate finance, global financial markets, financial accounting statements, derivatives, portfolio management, investment analysis and investment mathematics. They will also learn about the use of software and sources of information in investment and risk management. How to estimate the fair value for an investment, to test assumptions and sensitivities and to compare different investments are explored in depth. Students will also gain an understanding of the role of different asset classes, their behaviour in isolation and in relation to other asset classes, and an understanding of how portfolios of investments can be constructed and analysed. Intellectual skills Students will develop:
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Program Description |
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
Transferable skills Students will develop an:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Sales Planning & Operations-Outlines
Introduction |
Sales and operations planning (S&OP) is an integrated business management process developed in the 1980s by Richard (Dick) Ling previously a consultant at Oliver Wight Company through which the executive/leadership team continually achieves focus, alignment and synchronization among all functions of the organization. Sales and Operations planning (S&OP), the cross-functional process to align the commercial processes of sales and marketing with the operational processes of supply, is having a renaissance. It is not a new process. Companies have worked on these processes for over 35 years; but today, only two out of five companies surveyed believe that their processes are effective. Why is it so hard? Success happens when the S&OP processes report to a profit center manager. Ideally, the leader understands both the commercial drivers and the supply constraints. This is seldom the reality. Today, due to popularity, companies have more than one S&OP process. Based on our research, a multinational company greater than $5 billion will have four to six separate and distinct S&OP processes with different maturity levels. While many try to drive improvements with big technology initiatives, based on a decade of research on the topic, I recommend starting by tackling the change management issues. Program Parts
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Program Learning Objectives |
The basics First, let’s discuss participation. Engage all business functions—most importantly, the leaders of finance, human resources, marketing, materials, operations, product management, and sales. Scheduling time to get everyone involved can be difficult, but it is essential to the success of the process. Make sure people recognize that S&OP is not just a bunch of extra work; rather, it’s an integral part of their responsibilities. Management should view the process as an avenue to effectively running the business and determining what levers should be pulled in order to better meet customer expectations. The process should be facilitated by the S&OP manager and team. I use the term “facilitated” because, often, a company’s S&OP manager will take too much responsibility for the forecast (for example, making changes to it without consensus) and either end up owning it entirely or causing others to see it that way. This can be a very dangerous perception. If the business leaders do not own the forecast, engagement falters, and you end up working to revive your S&OP process instead of taking it to the next level. By focusing S&OP on expectations, the meetings will run more efficiently and be completed in one-to-two hours, depending on the phase. Meetings should be executed at least monthly. Many industries will need to get together more frequently—but anything longer than monthly, and you can miss out on market trends, new customer information, and supply chain requirement updates. Modeling the process Step 1: Demand. Receiving updated information on a monthly basis is the most important aspect of this step. The goal is to get data on cannibalization, new families, the forecast, and the like in time for the next demand meeting. Day 1 is spent on data preparation. The S&OP team organizes the information that will be used to kick off the S&OP process. Team members are responsible for creating a baseline forecast and verifying that there are no anomalies. On day 3, team members gather field intelligence. Depending on the sales structure, you may need multiple levels of forecast review. A good practice is to make sure that sales personnel closest to the customers provide the field intelligence for the forecast first. Adjustments will be made based on recent ordering patterns, orders in the pipeline, promotions, market indicators, and comparisons to prior months or years. This should take no longer than one hour of individual time. If you have a superior forecasting package to house the information, then it could take even less. Focus should be on the near future (but beyond the time fence), and the forecast should be unconstrained (annual goals are not a factor). Also, reviewing the forecast in dollars or some other unit of measure does not really matter—meaning, don’t force salespeople to forecast units if they talk dollars, otherwise you will struggle with an inaccurate forecast for years. Find the key to converting the forecast from “sales speak” to operations. Typically, a forecast can be converted to units via a simple average sales price. Day 7 is when the demand meeting takes place. Team members review the forecast and include the regional or higher-level managers from sales, product management, and marketing. The S&OP team should facilitate the meeting and keep it under two hours. The objective is to modify the field intelligence forecast (if needed) and approve a final demand forecast. Again, this is an unconstrained forecast—changes should be based on data from customer and market intelligence, product sales initiatives, programs, promotions, new product launches, and project demand in the pipeline. Review the forecast, and focus on exceptions. If there are any major issues, escalate them to the partnership meeting (see step 3). Step 2: Supply. Days 11 through 15 are for the supply meetings. I have found the most efficient method is to let each plant conduct its own gathering. Typically, these should take one hour and be facilitated by the master scheduler. Attendees include representatives from finance, materials, and operations, and the aim is to review the plan, compare it to demonstrated capacity, and perform a rough-cut capacity analysis. This will help you identify any potential constraints with machinery, people, or suppliers and develop a supply plan and countermeasures. It is very important to note that supply meetings should be focused on constraint resolution and not “why we don’t believe the forecast.” If there are legitimate concerns or possible constraints, raise these to the partnership meeting. Leaders set the expectation that the forecast is based on field intelligence and should not be disregarded because of recent bookings or feelings. Step 3: Partnership meeting. The partnership meeting occurs on day 16. Organization leaders are responsible for the effectiveness of this two-hour meeting, which should be viewed as a working session. The finance, marketing, materials, operations, product management, and sales leaders are in attendance, with the gathering being facilitated by the S&OP team. The goal is to develop a partnership plan that is a statement of commitment by the organization. This strategy is used to develop the financial forecast, resulting in a single set of numbers. Both are reviewed and approved during this meeting. In addition, the partnership meeting should enable review and approval of the forecast (in dollars and units of measure) evaluation of performance measures analysis of the financial impact and the gap between it and the company’s annual operating plan identification of action that can be taken to balance demand and supply resolution of constraints and escalations. It is very important to make this a functional meeting—one that becomes a strong foundation for approving and resolving escalations and identifying opportunities for continuous improvement to the S&OP process. If leaders of the functional groups do not feel ownership, they should reexamine the meeting as a whole and collect feedback from participants on how to make the gathering more effective. One strategy is to perform a kaizen—an effective tool for improving any process. Step 4: Executive meeting. Day 18 is for the executive meeting. The president or CEO of the organization owns and directs this one-hour gathering. Your business structure will dictate who should be in attendance. Sometimes it is the same participants as the partnership meeting, plus the president and someone from human resources. The meeting is facilitated by the S&OP team. Based on the data and escalations presented at executive review, participants must understand and react to any misalignment with the annual operating plan, escalation resolution, and preparation for seasonality and market shifts. The executive meeting should promote a team environment but encourage healthy debate. The critical objective is to approve one set of numbers—meaning, finance, operations, and sales are in concert. This puts in motion the required activities outlined in previous meetings to achieve the forecast. S&OP can reap huge rewards or cause huge headaches. The first step to ensuring success is having a process with agreed-upon timing and objectives. Follow standard operating procedures, schedule meetings six months in advance, and be vigilant at identifying struggling elements before they fracture the process. The best S&OP leaders create a culture that leads to one concise plan and great transparency. |
Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus Tel: 011-333 17 15 - 334 2501/2/3/4 |
Program Opening | 4th January 2016 |
Program Duration | 2 days weekly X 2 hours Total: 40 hours |
Fees | Please contact Miss Hala Youzghatli, General Manager at Hadara Center for full details. |
Program Description |
The program will cover all the four parts in 40 hours. Lecture time is from 4.30 pm to 6.30 pm. Pre-Requisite Basic knowledge and experience in sales. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Small Business Management Program
Introduction |
The Certification in Strategic Management is designed for working directors and managers, the Certification provides students with the competitive edge needed to seek that promotion or a new career direction. The programme is aime d at providing high quality education through a motivating environment, which is based on student-centered learning in order to enable working directors and managers to acquire further knowledge, skills, techniques and ethics to excel in their careers. The Certification also recognizes prior learning and skills gained through work experience as entry into the programme. Instead of a higher education diploma that would normally take 3 years, the Certification is for the working directors and managers and can be completed in just 10 weeks. The Certification in Strategic Management and Business Policy prepares and strengthens your knowledge and skills to enhance your business planning skills in any organization. This programme aims to increase and enrich directors and managers knowledge across a broad range of business disciplines. This is a dynamic field of study for those who wish to develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship. |
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Program Objectives |
Objectives
Educational aims
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Program Description |
Strategic Management and the Entrepreneur
Conducting a Feasibility Analysis
Managing Cash Flow
Pricing and Credit Strategies
Managing Inventory
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Strategic Management Program
Introduction |
The Certification in Strategic Management is designed for working directors and managers, the Certification provides students with the competitive edge needed to seek that promotion or a new career direction. The programme is aime d at providing high quality education through a motivating environment, which is based on student-centered learning in order to enable working directors and managers to acquire further knowledge, skills, techniques and ethics to excel in their careers. The Certification also recognizes prior learning and skills gained through work experience as entry into the programme. Instead of a higher education diploma that would normally take 3 years, the Certification is for the working directors and managers and can be completed in just 10 weeks. The Certification in Strategic Management and Business Policy prepares and strengthens your knowledge and skills to enhance your business planning skills in any organization. This programme aims to increase and enrich directors and managers knowledge across a broad range of business disciplines. This is a dynamic field of study for those who wish to develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship. |
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Program Objectives |
Objectives
Educational aims
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Program Description |
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Program Learning Objectives |
By the end of the module students will be able to demonstrate:
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Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certification in Supervision & HR Practice Program
Introduction |
This program is designed to help participants understand the basic role of the supervisor in human resource issues. It provides an overview of legal guidelines and suggested practices, and it focuses on illustrating how and when a federal supervisor should collaborate with the HR representative. Participants have opportunities to apply key skills via practical exercises and a threaded case study. This program is made for new and experienced supervisors to learn or refresh their understanding of their supervisory accountabilities from an HR perspective. |
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Program Objectives |
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Program Description |
Pre-Requisite Background knowledge in HR Practices. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Certificationin Procurement Best Practices-Outlines-New 2015-Updated
Introduction |
All procurement practitioners have high ambitions for their career in procurement. They look for quality knowledge and challenging training programs, which will upskill their procurement skills to excel in their roles. This ultimately allows them to accelerate the implementation of their procurement strategy. A full competence development-learning plan requires a serious effort for which learners have to prioritize and put other activities aside. At the end of the in-depth program, successful learners receive a valuable certificate that formally recognizes their efforts and the progress they have made. Procurement practitioners often find a certificate no more than a nice bonus. The high quality program on procurement best practices will provide you with what you are looking for and what you want to achieve. We are pleased to announce our Certified Program for Procurement Best Practices for the 1st time in Syria. This particular program is managed and supervised by Prof. Dr. Ayman Al Akkad, CIPS Affiliate/ Program Units
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Program Learning Objectives |
Overall Program Objective: To build capacity by imparting knowledge and best practices in procurement in local government. Specific Objectives: By the end of the program the participants should be able to:
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Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus |
Program Opening | 8th October 2015 |
Program Duration | 2 days weekly X 3 hours Total: 43 hours |
Fees | Please contact Miss Hala Youzghatli, General Manager, Marketing supervisor at Hadara Center for full details. |
Program Description |
The program will cover all the 11 units in 5 weeks, 3 hours per session. Lecture time is from 4.30 pm to 7.30 pm with half an hour break interval. Pre-Requisite Basic knowledge and experience in procurement. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Diploma in Insurance & Risk Management Studies (3 parts)
Introduction |
We are pleased to announce our specialist Diploma Programme in Insurance & Risk management Studies in Syria. This particular Programme is managed by Al Hadara International Center. Our certification Programme provides specialized training and ensures that our IPMA Certified Professionals practice and comply with the codes of conduct of IPMA. The Higher Diploma Programme is in THREE (3) Parts Part 1 – Certified Insurance Underwriter Programme CIUP Part 2 – Certified Insurance Professional Programme (part One) CIPP #1 Part 3 – Certified Insurance Professional Programme (part Two) CIPP #2 Students who have completed all four parts of the programme will be awarded:
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Program Objectives |
What is an Insurance Broker? It is an independent agent who represents the buyer, rather than the insurance company, and tries to find the buyer the best policy by comparison shopping. Is this career important? In a competitive environment the broker's professional advice on how organizations can maximize the benefits of insurance, can create a competitive advantage for their clients. To provide such high level of service, a broking house requires extensive knowledge of the products and a high commitment to professionalism from all levels of staff. This program is designed to provide individuals engaged in insurance broking with the necessary working knowledge and competency to ensure that they are able to support an efficient broking operation. It will also provide a strong knowledge foundation for staff in the broking sector to progress in their careers in line with their career development and the strategic directions of their companies Why continuing to the Professional Level? To provide a high level of service in this competitive market, a loss adjuster requires extensive knowledge of the products and a high commitment to professionalism This program is designed to provide individuals engaged in insurance loss adjusting with the necessary working knowledge and competency to ensure that they are able to support an efficient loss adjusting operation. It will also provide a strong knowledge foundation for staff in the loss adjusting sector to progress in their careers in line with their career development and the strategic directions of their companies. |
Program Description |
Part 1 – Certified Insurance Underwriter Programme Module One: Risk in our society
Module Two: Insurance and risk
Module Three: Introduction to risk management
Module Four: Types of Insurers and Marketing Systems
Module Five: Insurance Company Operations
Module Six: Financial Operations of Insurers
Part 2 – Certified Insurance Professional Programme (CIPP #1) Module One: Fundamental Legal Principles
Module Two: Analysis of Insurance Contracts
Module Three: Life Insurance
Module Four: Individual Health Insurance Coverages
Module Five: The Liability Risk
Module Six: Homeowners Insurance, Section I
Part 3 – Certified Insurance Professional Programme (CIPP #2) Module One: Advanced Topics in Risk Management
Module Two: Auto Insurance
Module Three: Other Property and Liability Insurance Coverages
Module Four: Commercial Property Insurance
Module Five: Commercial Liability Insurance
Module Six: Conducting a Feasibility Analysis
Module Seven: Managing Cash Flow
Module Eight: Pricing and Credit Strategies
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Diploma Objectives |
Insurance underwriters work for insurance companies and are responsible for determining the risk of taking on an individual client. Once all the personal and financial information has been analyzed, underwriters either approve or deny insurance to that client. There is no specific degree or educational path open to aspiring insurance underwriters, and most gain a Diploma in Insurance and Risk Management. CIUP will be given in 6 weeks, 3 sessions of 2 hours per week with total 36 teaching hours. This program is considered the first part of the three programs leading to Diploma in Insurance and Risk Management. CIPP #1 is the industry's standard of excellence and professionalism. This program places emphasis on the integration of both practical and theoretical knowledge and it features concentrations for underwriters, brokers/agents and adjusters. It consists of six mandatory modules. All program modules are offered from time to time throughout the year. This program is part of the three programs leading to Diploma in Insurance & Risk Management Studies. CIPP #2 is the industry's standard of excellence and professionalism. This program places emphasis on the integration of both practical and theoretical knowledge and it features concentrations for underwriters, brokers/agents and adjusters. It consists of six mandatory modules. All program modules are offered from time to time throughout the year. This program is part of the three programs (CIUP, CIPP #1) leading to Diploma in Insurance & Risk Management Studies. CIPP #2 will be given in 10 weeks, 3 sessions of 2 hours per week with total 60 teaching hours. This program is considered the third part of the three programs leading to "Diploma in Insurance and Risk Management Studies." |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
HD in Industrial & Organizational Psychology Studies (4 parts)
Introduction |
The specialty of industrial-organizational psychology (also called I/O psychology) is characterized by the scientific study of human behavior in organizations and the work place. The specialty focuses on deriving principles of individual, group and organizational behavior and applying this knowledge to the solution of problems at work. Specialized knowledge and training in the science of behavior in the workplace requires in-depth knowledge of organizational development, attitudes, career development, decision theory, human performance and human factors, consumer behavior, small group theory and process, criterion theory and development, job and task analysis and individual assessment. In addition, the specialty of industrial-organizational psychology requires knowledge of ethical considerations as well as statutory, administrative, and case law and executive orders as related to activities in the workplace. The specialty of Industrial Organizational Psychology addresses issues of recruitment, selection and placement, training and development, performance measurement, workplace motivation and reward systems, quality of work life, structure of work and human factors, organizational development and consumer behavior Program Parts The Higher Diploma Programmes is in FOUR (4) Parts Part 1 – Certified Psychology Programme Part 2 – Certified Social Psychology Programme Part 3 – Certified Organization Behavior Programme Part 4 – Certified Industrial & Organizational Psychology Programme Students who have completed all four parts of the Programme will be awarded:
Programme Content Part 1 – Certified Psychology Programme Module One: The Science of Psychology
Module Two: Learning and Behavior
Module Three: Perception
Module Four: Consciousness
Module Five: Intelligence and Thinking
Module Six: Personality
Part 2 – Certified Social Psychology Programme Introduction to Social Psychology
The Person and the Situation How does
Social Cognition: Understanding ourselves and Others
Presenting the Self
Social Influence: Conformity, Compliance, and Obedience
Affiliation and Friendship
Part 3 – Certified Organization Behavior Programme What Is Organizational Behavior?
Emotions and Moods
Personality and Values
Foundations of Group Behavior
Conflict and Negotiation
Organizational Change and Stress Management Suitability
Part 4 – Certified Industrial & Organizational Psychology Programme Introduction, History, and Research Methods
Research Methods in Industrial/Organizational Psychology
Positive Employee Attitudes and Behaviors
Worker Stress and Negative Employee Attitudes & Behaviors
Communication in the Workplace
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Program Learning Objectives |
On completion of the course, the users will be able to do the following: The program is designed to prepare individuals for positions in industry or for entry into an I/O doctoral program. The scientist/practitioner training model is employed, emphasizing both work-relevant research and applying problem-solving skills to organizational problems. The primary focus of the curriculum is on traditional “industrial” (i.e., personnel) psychology and research methods, but students are exposed to the full range of “organizational” topics as well. Primary Goal: In order for students to obtain competency in the discipline of I/O psychology, two general learning objectives are pursued within the curriculum. One goal is for each student to acquire content knowledge in the following areas – ethical, legal and professional I/O contexts; attitude theory and measurement; predictor assessment; job evaluation and compensation; leadership and management; organizational development; organizational theory; small group performance and team effectiveness; personnel training, program design and evaluation; and work motivation. Secondary Goal: A second goal is for each student to develop behavioral skills in the following domains – research methods; statistical methods/data analysis; measurement of individual differences and organizational criteria, job/task analysis and classification; performance appraisal and feedback; and personnel recruitment, selection, and placement. All of these content and behavioral competencies are taken from the Society for Industrial and Organizational Psychology (SIOP) Guidelines for Education and Training at the Doctoral Level in Industrial/Organizational Psychology (1998), but they are also consistent with SIOP's (1994) guidelines for I/O master's programs. |
Instructor and Contact Information | |
Location | Hadara Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 3 hours, 40 hours each part, TOTAL: 160 Hours |
Fees | Please contact Mrs. Farah Haimoun, Marketing supervisor at Hadara Center for full details. |
Program Description |
The program will cover all the 4 parts in 40 weeks, 2 hours per session. Lecture time is from 4.30 pm to 6.30 pm with half an hour break interval. Pre-Requisite Basic knowledge and experience in Management, Psychology. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
Higher Diploma in Hospitality & Tourism Studies (4 parts)
Introduction |
We are pleased to announce our specialist Higher Diploma Programme hospitality & tourism management Studies in Syria. This particular Programme is managed by Al Hadara International Center. Our certification Programme provides specialized training and ensures that our IPMA Certified Professionals practice and comply with the codes of conduct of IPMA. The Higher Diploma Programme is in FOUR (4) Parts Part 1 – Certified Hospitality Human Resources Management Programme Part 2 – Certified Hospitality Sales & Marketing Programme Part 3 – Certified Restaurant Management Programme Part 4 – Certified Hospitality & Tourism Programme Students who have completed all four parts of the programme will be awarded:
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Program Objectives |
According to the World Tourism Organisation, the industry constitutes in many countries, the main source of foreign exchange revenue and a primary contributor to the labour force. The same source predicts a rather prosperous future for the industry since more than 1.6 billion tourists will travel by the year 2020. The hospitality industry contributes close to 13% of the country’s GDP and provides employment to thousands employees. The local tourism industry is comprised of lodging, food and beverage and travel establishments, as well as, public and private organizations that pursue the sustainable development, promotion and administration of the country’s tourism destinations.
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Program Description |
Part 1 – Certified Human Resource Management Programme
Part 2 – Certified Hospitality Sales & Marketing Programme Chapter 1: Introduction to Hospitality Marketing and Sales
Chapter 2: Personal Sales
Chapter 3: Telephone Sales
Chapter 4: Internal Marketing and Sales
Chapter 5: Advertising, Public Relations, and Publicity
Chapter 6: Marketing to Business Travelers
Chapter 7: Marketing to Leisure Travelers
Chapter 8: Marketing Restaurants and Lounges
Part 3 – Certified Restaurant Management Programme Module 1: An Introduction to Restaurant Management
Module 2: Understanding the customer
Module 3: Pricing and Designing the Menu
Module 4: Delivering Quality Service
Module 5: Food and Beverage: From Supplier to Customer Module 6: Kitchen Equipment and Interiors: Selection & Maintenance Module 7: Employee Selection Part 4 – Certified Hospitality & Tourism Programme |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. |
Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
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About Your Instructor |
IPMA-Accounting & Finance for Non Specialists Outlines-New 2014
Introduction |
This program will help managers & employees develop their financial understanding, understand how their decisions affect an organization’s financial performance and improve their organization’s financial performance. We will demystify the jargon, explore key ratios, and examine key trends and areas for concern. Then we change the emphasis to identifying the future key issues, and threats and opportunities and how to plan and budget for them. This program is for managers & employees who want to develop their financial understanding, understand how their decisions affect an organization’s financial performance and improve their organization’s financial performance. Whether you’re a new manager or an existing manager wanting a refresher this program will be useful. Relevant to public, private and not-for-profit sectors. |
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Program Objectives |
Objectives
The Balance Sheet
The Income and Expenditure Account (or Profit and Loss Account)
Management Accounts
Using ratios to benchmark our performance
Generating ideas to improve financial performance, including people’s productivity
Moving from Analysis to Forecasting
Understanding the jargon
Action planning
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Instructor and Contact Information | |||||||||||||||||||||||||||||
Location | Hadara International Center |
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Program Opening | Mid-February 2016 | ||||||||||||||||||||||||||||
Lecture Hours | 40 hours, 2 sessions/week, each session 2 hours | ||||||||||||||||||||||||||||
Registration Email | For registration & information, kindly contact Hadara International Center | ||||||||||||||||||||||||||||
Attendance | Is a must. Students should attend minimum 80% of all lectures. | ||||||||||||||||||||||||||||
Session Time | Afternoon session, from 5 to 7 pm | ||||||||||||||||||||||||||||
Fees | Kindly contact HIC for further information | ||||||||||||||||||||||||||||
Program Description |
Module Details
Pre-Requisite Simple background knowledge in finance and accounting. |
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Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
it was elaborated by considering the needs of and with the supervision and support of banks.
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Required Program Materials and Readings |
Accounting and Finance for Non-Specialists, 8/E (eBook) Peter Atrill, University of Plymouth Business School Eddie McLaney ISBN-10: 027377803X • ISBN-13: 9780273778035 ©2013 • Pearson • Paper, 592 pp Published 30 Nov 2012 • |
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Evaluation |
Components and Weights Part A (10%) Weekly Graded Quiz 10% Part B (30%) Final Written Professional Report 30% Part C (60%) Final Written Exam 60% Conversion At the end of the program your overall percentage grade will be converted to your letter grade in accordance with the following conversion scheme.
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About Your Instructor |
Project Management Professional
WHAT IS PMP CERTIFICATION? |
Demand for project management expertise in organizations continues to grow, and International PMA Certified Program in Project Management & Practice is a great way to build the skills you need to keep your projects on task, on time and on budget. In this highly interactive curriculum?delivered online or in class?you learn how to apply project management practices to achieve success in a wide variety of fields, including management, high tech, marketing, financial services, information technology, international trade, life-science industries, government, construction and more. You learn from highly qualified instructors with extensive project management experience and work in teams with classmates to develop hands-on problem-solving techniques. On completion, you earn a highly regarded credential approved by International Professional Managers Association, UK and other similar professional associations. WHO WILL BENEFIT This program is ideal if you aspire to take on project management responsibilities and expand your career opportunities. If currently working as a project manager, you can formalize your skills and gain experience applying the industry-standard terminology. Extension coursework satisfies the education requirement to sit for the PMP exam, as well as meets PMI professional-development requirements. Even if you are already a certified Project Management Professional (PMP?), the breadth and rigor of this certificate can enhance your skill set. |
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Program Objectives |
With a specific focus on developing practical project management skills, the Certified Program in Project Management & Practice prepares students to apply proven methodologies to projects within their individual fields. The program provides training in both advanced and applied project management, providing a balance of practice and theory, and developing the skills that professionals need to become effective project managers. Students will gain a solid understanding of current project management methodologies and techniques that are being applied worldwide. They also will learn relevant management skills to ensure success in working with teams and entire organizations. In addition to the core training in project management, students are instructed in the appropriate business models, theories and issues that are relevant to complex projects.
Project management is one of the fastest growing disciplines in all sectors of business. Managers and team members from a variety of professional backgrounds are finding that they need to develop their project management skills quickly to respond to critical project requirements and achieve cost-effective results. |
Program Description |
1.Introduction to Project Management
2.Leadership and the Project Manager
3.Project Team Building, Conflict, and Negotiation
4.Risk Management
5.Cost Estimation and Budgeting
6.Project Scheduling: Networks, Duration, and Critical Path
7.Project Scheduling: Lagging, Crashing and Activity Networks
8.Critical Chain Project Scheduling
9.Resource Management
10.Project Evaluation and Control
11.Project Close-Out and Termination
Pre-Requisite There are no prerequisites for the Certificate Program in Project Management & Practice. |
PROGRAM LEARNING OBJECTIVES |
Project management Program is carefully planned and organized to accomplish a specific (and usually) one-time effort, for example, construct a building or implement a new computer system. Project management program includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are need, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the "critical path", that is, to ensure the plan is being managed according to plan. Project management program follows major steps (with various titles for these steps), including feasibility study, project planning, implementation, evaluation and support/maintenance. (Program planning is usually of a broader scope than project planning, but not always.) The program aims to enhance the skills in project management which are needed in expanding early years of education and professional sector and prepare students to meet the demands of future knowledge acquisition. The program aims to enhance the skills in project management which are needed in expanding early years of education and professional sector and prepare students to meet the demands of future knowledge acquisition. |
Instructor and Contact Information | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | March 2016 |
Program Duration | 2 days weekly X 2 hours, 50 hours in total |
Fees | Please contact the Marketing supervisor at Hadara Center for full details. | Learning Outcomes |
We recommend this program to you for these reasons:
The advantage of this program is that
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Required Program Materials and Readings |
Electronic materials (ppt) Electronic books (PDF) |
About Your Instructor |
Certified Recruitment & Selection Practitioner Program
INTRODUCTION |
This practical program describes in detail the process HR professionals or managers go through as they define and prepare job specifications and employment practical technique packages to attract the right candidates to fill job positions. The program also describes the processes involved in the planning and conducting of professional interviews. The program first introduces you to the main points in the recruitment process as it relates to HRM, the laws related to the employment cycle and the different recruitment strategies such as recruiting from a variety of sources to ensure diversity. The development of a job analysis, job description, and job specifications are also discussed as well as the factors involved in advertising a job to help maintain a multicultural work environment. Next, you will learn about the steps involved in the selection process such as criteria development, application and resume review, test administration as well as the major categories of employment tests. Different interview styles and techniques are reviewed, as well as how to choose the right type of interview for the job and the formal and legal steps involved in making an official job offer. Finally, the course introduces you to the concepts involved in compensation planning and development such as providing the basic salary, holiday pay, health benefits and retirement packages. The differing types of pay systems and the internal and external factors that affect them are also discussed as well as the main types of employment compensation packages common in US firms. This program will be of great interest to all HRM professionals and managers who would like to learn more about modern human resource selection and recruitment procedures, and to all learners who are interested in HRM as a career.
Upon successful completion of this program, student will earn the followings:
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LEARNING OUTCOMES |
Having completed this program the learner will be able to:
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PROGRAM DESCRIPTION |
Pre-RequisiteBackground knowledge in Management Principles & Practices. |
INSTRUCTOR AND CONTACT INFORMATION | |
Location | Hadara International Center Arnous Square, Damascus |
Program Opening | August 2016 |
Program Duration | 2 days weekly X 2 hours, 40 hours in total. |
Fees | Please contact the General Manager at Hadara Center for full details. |
LEARNING OUTCOMES |
We recommend this program to you for these reasons:
The advantage of this program is that
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REQUIRED PROGRAM MATERIALS AND READINGS |
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ABOUT YOUR INSTRUCTOR |