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We are pleased to announce our international journal team is in the process of preparing a ‘special edition’ specifically aligned to the theme of our forthcoming conference in Kuala Lumpur September 2010. More

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As part of the Associations on going development strategy, we now have an internationally registered publication duly supported by a highly qualified internationally disseminated editorial board. We are therefore delighted to present The International Journal of Professional Management ISSN 2042–2342. The journal’s official launch will take place next year 2010 at our first International Conference in Kuala Lumpur Malaysia. More

Home PEQP Objectives PEQP Subjects

Course Aims

The objective of Strategic Business Models and Vision is to enable the organisation to plan for growth within the capabilities of the organisation, its skills and resources. A sound business plan will reward investors, staff, customers and stakeholders.
This unit develops the skills of strategic analysis and the creation of business models matched to the capability of the organisations resources.

Learning Outcomes

At the end of the course the student will have the ability to:

  1. Be aware of the need for a strategic business model and a vision for the business.
  2. Understand and apply the tools and techniques for effective strategic analysis.
  3. Develop a range of strategic options to achieve competitive advantage.
  4. Establish a strategic business model matched to the business vision and the resources of the business.

Course Syllabus

  1. The need for a business model to encourage proactive rather than reactive decision making.
  2. Undertaking a business audit to understand the strengths,weaknesses, threats and opportunities facing the organisation.
  3. Stakeholder, competition and customer analysis. I
  4. nternal and external environmental factors.
  5. Tools and techniques for creating a range of business options from which a winning business model and vision can be fashioned.
  6. The impact of corporate governance, ethics and social responsibilities on an organisation planning for growth.
  7. Business culture in foreign markets
  8. Implementing the business plan.
  9. Organic or acquisition growth.
  10. The impact of government policy, competition rules, taxation and ownership of assets.

Recommended Reading List

Thompson Strategic Management With Powerweb. McGraw Hill ISBN: 0071121315
 
Johnson, G & Scholes, K. Exploring Corporate Policy, Prentice Hall

Mintzberg, H. Quinn, J. & Goshal, S. The Strategy Process, Prentice Hall