Our Professional Association has FOUR levels of qualifying examinations in Marketing

Foundation Level

Intermediate Level

Professional Part 1

Professional Part 2

These qualifying examinations are designed to reflect the best professional Marketing practice and are constantly updated to meet the latest Marketing and Business requirements of Industrial, Commercial, Service and Public organisations.

Each level comprises a study programme of a minimum duration of one year. Students may elect to study by distance learning or with one of a number of selected colleges.

An aspiring or established managerwho has successfully completed the International Professional Managers Association qualifying examinations has a recognisable portfolio of skills and knowledge at the leading edge of best Marketing practice. In addition, those successfully undertaking all four levels, completing a qualifying project and an Internship can gain the designation as a Certified International Professional Manager (CIPM) in Marketing.

Successful completion of the International Professional Managers Association qualifying examinations and membership status are designed to create a pathway to the best and the most rewarding professional Marketing careers.

First Level – A Foundation Programme:

This level is intended for those on the first step of a Professional Marketing career.It provides :

• A basic framework for the understanding of the practical skills required by any aspiring manager working in a marketing environment;
• The basic knowledge and skills required for effective Marketing for the organisation;
• A programme of practically based study undertaken at selected Colleges, or during employment which includes carefully supervised projects and assignments over a period of one year;

Entry Qualifications to this programme are A- Level GCSE or equivalent

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Second Level – An Intermediate Programme:

This level is designed to provide:

• A deeper understanding of the key issues addressed for effective Marketing; (building on the knowledge and skills gained from the foundation level programme)
• A study programme designed to enable participants to develop and apply analytical techniques for the solution of practical Marketing problems;
• Carefully supervised projects and assignments;
• A programme of practically based study undertaken at selected Colleges, or during employment, over a minimum period of one year;

Entry Qualifications to this programme are completion of the Foundation qualifying examination or a recognised Higher National Diploma (HND) or equivalent.

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Third Level – Professional Part I

This level is designed to provide:

• The tools and techniques to be able to tackle complex and challenging Marketing and business problems;
• A programme of practically based study undertaken at selected Colleges or during employment over a minimum period of one year;
• Carefully supervised assignments, case studies and projects;

Entry Qualifications to this programme are completion of the International Professional Managers Association Intermediate qualifying examinations or a recognised Degree or equivalent.

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Fourth Level – Professional Part 2

This programme is designed to include:

• An extension of the studies undertaken for Professional Part 1, but in greater depth
• A consideration of the mechanisms and strategies to achieve desired Marketing goals and objectives
• A practical understanding of corporate Marketing policy and strategy to achieve Marketing and Corporate objectives
• A carefully supervised major project in an area of marketing activity relevant to the participant’s career in marketing;

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Entry Qualifications to this programme are successful completion of the International Professional Managers Association Professional Part 1 qualifying examinations or a recognised Master’s Degree or equivalent.

Exemptions may be considered from individuals with significant work experience at senior executive level

No exemptions will be granted from the Case Studies examination of the Professional Part 2 qualifying examinations