SETTING UP A NEW BUSINESS VENTURE: AN INTERVIEW WITH AN ENTREPRENEUR

Dr Carl Evans
Worcester Business School

ABSTRACT

Many of us dream of throwing off the corporate shackles and reaping vast financial rewards through setting up our own business. Yet, that viable business opportunity seems ever more elusive. Moreover, increased risk, due to the uncertainty in the global economy is probably sufficient to deter most from seeking to establish an independent venture at the moment. However, David Marsden has recently done just that, setting up a manufacturing based enterprise at the height of the economic gloom and depression.

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