Certificate in

Social Media (MARKETING)

Certificate in

Social Media (PUBLIC RELATIONS)

-A 6-9 months certification course-

28 September 2009

Introduction to the programme

In these turbulent times, we need to forget the old rules of PR and Marketing. The new rule is to use online contents and social media tools to reach our clients directly. We need to learn how to use these social media platforms like Facebook, Twitter etc to engage with our target market and how it can eventually increase our business net profit.

These social media platforms are one of the best ways to engage our customers in a meaningful conversation ...and are also one of the most cost effective way to do viral marketing and targeted marketing, especially so in tough economic times like now.

People today are tired of being bombarded by one-way monologue mass advertising. It is not enough to just use traditional media to reach and connect with our target market...THE OLD RULES HAVE CHANGED!

Web 2.0 tools have empowered our customers with an online voice and they want us to hear it! They want information, they want to be able to make choices based on what they learn or find out from our site, they want a dialogue with us and other consumers.

So smart Marketers, PR and Brand Consultants, Entrepreneurs and Business Owners would want to learn how to engage with customers in a dialogue and let them fall in love again with their products, services and brand...or be left behind forever!

They must Learn How to Develop A Social Media Blueprint to Engage with their Target Market & Build a Marketing Funnel that Attracts Targeted Traffic and Convert Them into Paying Customers Using Social Media Marketing!

Objectives

Some of the things they will learn from the programme includes:

     - What are the challenges of modern marketing?
     - How has the rules changed - Push Marketing vs Pull Marketing?
     - What are Social Media and why is it important for businesses?
     - In what industries & areas are Social Media being utilized?
     - What is the difference in approach between offline marketing and online marketing?
     - How to use C-T-P-M model to generate and monetize online traffic?
     - How to implement an effective Social Media driven marketing funnel?
     - What are the 23 different types of Social Media?
     - What are Primary, Secondary, Syndication and Aggregation Networks?
     - How to design your Social Media Blueprint?
     - What are the components of a marketing-centric website?
     - How to measure ROI of Social Media and what is the framework?

They will learn not just the WHY and the WHAT but most importantly, HOW they can use social media to stay ahead of their competitors. They will get step-by-step action plan to structure, setup, integrate and implement a social media driven marketing or public relation funnel to:

     1. Find and connect with the right audiences,
     2. Create compelling communications that will attract strong interest and attention,
     3. Establish credibility and trust with prospects
     4. PREsell their prospects about their products and services to increase conversion
rates.

Programme Structure

Participants can take upto 9 months to complete the programme and or as early as 6 months depending on how fast they can complete the practical assignment in order to be
certified.

Students can opt either one of these tracks:

     1) Certificate in Social Media (Marketing) or
     2) Certificate in Social Media (Public Relations)

There are 3 phases:

Phase 1) Training (upto 52 hours of face-to-face training)

     - 1-day workshop on Marketing Physics OR Public Relations Essentials
     - 3-day workshop on Social Media Application
     - 3 post-workshop clinics

Phase 2) Coaching (upto 10 hours of personal coaching)

     - 3 group coaching
     - Individual email coaching
     - Personal NPQ coach assigned to coach and monitor progress

Phase 3) Assignment

     - 1 project assignment on either Marketing or Public Relations (submission of plan)
     - 1 practical project based on applying the social media system provided. Outcome of the project is a social media presence in all major platforms and online contents of 31 pages (with traffic and ranking system built in)

Who Should Attend?
Those who are in Marketing, PR, Brand-building, Website business, Design or if they are a Business Owner, Entrepreneur, Infopreneur or simply if they aspire to be Social Media Marketing Experts

Resource Consultants
NetProfitQuest has a large faculty of competent and proficient consultants and coaches in this area.

ENCLOSED:

Appendix 1:

Detailed programme contents for the 4 days Application Workshop (Marketing track)