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Introduction to the programme
Social media is fast gaining popularity and is in many ways are more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking, is being rapidly replaced by their online social media equivalents such as Blogs, Youtube, Podcasts, Twitter and Facebook.
The low-cost, wide reach, ease-of-use and speed to implementation of these social media platforms, level the playing field for businesses to reach huge numbers of prospects effectively, something that usually would be prohibitively costly for many SMEs to do using traditional media. For SME owners, it's really about leveraging on all these online social media platforms to improve branding, PR and marketing for their business.
NetProfitQuest provides MNCs, GLCs, Self-Employed Professionals, SMEs and other corporations or professional bodies with alternative marketing channels, to create additional revenue without increasing the cost per sale OR increasing marketing budget.
We deliver the World's FIRST and ONLY 1-on-1 professional business consultancy program, that provides a proven Marketing Re-engineering Process, delivers an effective Social Media driven Marketing System, and empowers clients through Business Coaching.
Our stringently selected and tri-disciplinary trained NPQ Business Coaches will assist our clients in performing NPQ Marketing Reengineering and implementing the Net Profit MarketingTM System to attract more clients, close more sales and generate more referrals.
Certificate in Social Media (Marketing)
The Certificate in Social Media (CSM) is a "Do-It-Yourself" program for participants who have internal implementation capabilities.
The participant attends a 2+2 days (total 4 days) hands-on NPQ Application Workshop, followed by 3 post-workshop clinics and then 3 group coaching sessions, to perform marketing re-engineering and learn the framework & tactical implementation of a social media-driven marketing system.
Phase ONE: Training (2+2 Days NPQ Application Workshop, 3 Post-Workshop Clinics)
Phase 1A is a 2-Day Planning Process of the NPQ Application Workshop. Participants will learn how to derive marketing strategy, perform marketing physics and understand marketing mathematics.
Participants will also be guided through the process of research and brainstorm to develop a site content blueprint for a high-traffic website. After this Phase 1A, there will be a 2-week break to allow the participants to complete the development of the site content blueprint before returning for Phase 1B.
Phase 1B is a 2-Day Practical Session of the NPQ Application Workshop. Participants will learn the technical know-how of building a high traffic content hub based on the site content blueprint. Participants will then setup and optimize various social media platforms to extend the reach of the content hub, participate in conversations and build communities on these social networks.
Phase 1C consists of 3 Post-Workshop Clinics, each 3 hours in the evening, to assist participants in implementing the knowledge they learned in the workshop into their businesses.
Phase TWO: Coaching (3 Group Coaching Sessions, facilitated by NPQ Business Coach)
After completion of Phase One, there will be 3 group coaching sessions, facilitated by a certified NPQ Business Coach, to coach & monitor the implementation of marketing reengineering and social media driven marketing system into the participant’s business.
Phase THREE: Assignment (1 Project Assignment & 1 Practical Project)
In the final phase of this program, there will be 1 project assignment and also 1 practical project based on applying the social media system provided. Outcome of this project is a social media presence in all major platforms and a high traffic content hub with 31 pages of online content.
Participants who have completed all THREE phases of the program will be eligible to be awarded the "Certificate in Social Media" by International Professional Managers Association (IPMA), UK.
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Mr. KC See, an accountant by training, has been in business for the last 25 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Program. A seasoned Marketer, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense. |
Mr. Willy Lim was a Singapore Government scholar, graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. In one occasion, he built and trained a FMCG sales team from zero to over USD 200,000 of monthly revenue in less than 6 months. |
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"I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ."
Hugo van Vledder
Chief Marketing Officer, eTiQa Insurans & Takaful
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Specialist Certificates
